Alliance Promotes Civil War Locally

January 29th, 2012 by Desiree Parker

Marketing the 18th century experience is old hat to the Greater Williamsburg Chamber and Tourism Alliance. Now they’re jumping years ahead – to the 19th century.

The Civil War Sesquicentennial is this year, and the 150th anniversary of the Battle of Williamsburg will be observed May 5. Alliance Vice President for Tourism Bob Harris says his organization has been working on various ways to market the Civil War in the area because “this will offer something different for visitors to do in the area… both Civil war enthusiasts and also the typical tourist.”

The Alliance has been working on the Historic Triangle Civil War Committee, made up of members of the Historic Triangle Collaborative, since the group was created in 2009. One of the main ideas that is driving marketing of the Civil War in the Triangle is the notion that “this is a place that has been able to market history, and tell the history story well,” Harris says.

“It’s something different to do in Williamsburg that will add to the experience.”

Part of the marketing strategy includes paid print ads in various history magazines, including “Civil War Times,” “American History Magazine” and “America’s Civil War magazine.”

Also, the Alliance distributes other print material such as a Civil War brochure for the Triangle that the Alliance pays to locate at 15 state Welcome centers, as well as and other brochures and planners with Civil War material inside.

The Alliance contributes to the Civil War Trails Program (along with other organizations in the state), which prints a Virginia Civil War Trails guide and Civil War Signs around the state.

Group tours are another way to drum up visits, Harris notes, and the Alliance has been sharing a Civil War-themed group itinerary called “Shades of Blue and Gray” to offer a new twist to tour operators looking for ideas for visiting.

“Visitors can see the regular attractions, but with a twist on the Civil War,” he says, and this could help encourage visitors or groups to extend their stays.

The Alliance’s website includes a Civil War page with a Civil War events calendar, a list of trails and programs, and Civil War stories from around the area as well as an online copy of the Civil War Williamsburg brochure.

7 Responses to Alliance Promotes Civil War Locally

  1. Hopley Yeaton

    January 29, 2012 at 11:53 am

    This is a good initiative. In all fairness, the Alliance is doing something to promote tourism in our area. We should give them credit where credit is due.

  2. Geniesea

    January 29, 2012 at 2:39 pm

    Tried to access the website, and could not….could you correct the link? :sigh:

  3. WYDaily Admin

    January 29, 2012 at 3:07 pm

    Geniesea – thanks for the notice. Seems the Chamber’s server is down, as the link is correct. We suggest you try to access the site later today.

  4. Chariei Costa

    January 29, 2012 at 4:03 pm

    BJ and I are proud members of the Chamber.
    I had the good fortune to attend the bi-centennial in Yorktown. The reinactment was awesome.
    I will be involved in someway with this celebration in May.

  5. Colin

    January 29, 2012 at 4:56 pm

    OMG! Their server is down? I think we need to pull our support. We did it when WHMA’s server was down.

  6. Drew Gruber

    January 29, 2012 at 5:43 pm

    It is unfortunate that the largest part of the battlefield which would have been available to draw tourists is currently being developed.

  7. SocraticThinker

    January 30, 2012 at 6:56 am

    EXCELLENT MISSION PLAN, finally! After decades, it is/was time to broaden the allure of our local history for a much larger scope of audience appeal, to wanna come to our area to…spend $$$$ AND learn that we had/have more neat history here than just the Revolutionary era, right?
    Again, brainstormin’ by someone(?), recently, deserves the person/s) a…MEDAL OF HONOR!!!

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