Circulation Slides at Daily Press; Jobs Cut

April 28th, 2009 by WY Daily Staff

Circulation Slides at Daily Press; Jobs Cut

Circulation continues its slide at the Peninsula’s daily print newspaper. The Tribune company-owned Daily Press posted a 12 percent loss in readership Monday through Saturday over last year; the bad news was slightly better for its Sunday numbers, traditionally the largest. They were down 8 percent.

The circulation report was released Monday by the independent Audit Bureau of Circulation, the publishing industry’s counter. No information from the Virginia Gazette was available – while the Gazette is also owned by Tribune, audited circulation is voluntary.

Daily Press circulation has tumbled over the past five years, despite an increase in the area’s population. Sunday circulation in March 2005 was just over 111,000; the most recent figures put it at 94,639, a drop from 103,308 a year before. Monday through Saturday average circulation in March 2005 was 90,149. The latest figures show an average of 71,622 copies distributed weekdays and 78,505 on Saturdays.

The Media General-owned Richmond Times-Dispatch also posted losses. Sunday circulation was down more than 9,000, to 196,989. Weekday circulation suffered more, with a 10 percent drop to 158,139.

Both companies have had layoffs to cope with the soft advertising that’s an effect of the economic downturn. The Daily Press’ latest round of job loss was Friday, with five more gone from the newsroom.

6 Responses to Circulation Slides at Daily Press; Jobs Cut

  1. Anonymous

    April 28, 2009 at 8:10 am

    In my opinion, the DP is losing readers so fast because they have already gutted the paper. They laid off a bunch of reporters and now there’s so little actual news in the weekday papers that it isn’t worth paying for it.

  2. Anonymous

    April 28, 2009 at 10:58 am

    I agree with Ben’s comments. Even the Sunday paper has minimal information, commentary, or detailed analyses. This current series they are running about using coupons to save money is an example of inanity and pointless use of space.

  3. Anonymous

    April 28, 2009 at 12:07 pm

    It is sad to consider the change in newspaper reporting or lack of it. The DP seems late in picking up AP stories and overnight news so it is often a repeat of the 10 or 11 o’clock TV news. I still have a subscription, but wonder why

  4. Anonymous

    April 28, 2009 at 4:24 pm

    The DP was a fine regional newspaper until it became a member of the Tribune Group. I still receive the paper but cannot say I think it is any good. Their local coverage is weak as is their national and world coverage.

  5. Anonymous

    April 30, 2009 at 11:12 am

    Too bad it isn’t the Gazette that’s tanking. Now there’s a paper that deserves the bottom of the bird cage.

  6. Anonymous

    April 30, 2009 at 7:07 pm

    I have been hearing that the DP is going to a weekly format – and the Gazette will ONLY be coming out on Saturdays. Can anyone tell me if that’s true? I have noticed the Wednesday edition getting thinner and thinner each week…

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