Circulation continues its slide at the Peninsula’s daily print newspaper. The Tribune company-owned Daily Press posted a 12 percent loss in readership Monday through Saturday over last year; the bad news was slightly better for its Sunday numbers, traditionally the largest. They were down 8 percent.
The circulation report was released Monday by the independent Audit Bureau of Circulation, the publishing industry’s counter. No information from the Virginia Gazette was available – while the Gazette is also owned by Tribune, audited circulation is voluntary.
Daily Press circulation has tumbled over the past five years, despite an increase in the area’s population. Sunday circulation in March 2005 was just over 111,000; the most recent figures put it at 94,639, a drop from 103,308 a year before. Monday through Saturday average circulation in March 2005 was 90,149. The latest figures show an average of 71,622 copies distributed weekdays and 78,505 on Saturdays.
The Media General-owned Richmond Times-Dispatch also posted losses. Sunday circulation was down more than 9,000, to 196,989. Weekday circulation suffered more, with a 10 percent drop to 158,139.
Both companies have had layoffs to cope with the soft advertising that’s an effect of the economic downturn. The Daily Press’ latest round of job loss was Friday, with five more gone from the newsroom.